ATSC 3.0 Can Begin in Early March

WASHINGTON — Broadcasters will soon get the green flag on their race to an interactive, geo-targeted, video-on-demand future.

The FCC’s framework for rolling out a new ATSC 3.0 advanced television transmission standard will become effective the first week in March

more insights

When the cell sites fail, broadcast still warns: ATSC 3.0 advanced emergency alerting

Advanced Emergency Alerting: The Case for Broadcast-Controlled Warning

October 14, 2026

Cellular networks fail in exactly the conditions that generate emergencies, and a one-to-many broadcast transmitter does not. Here is how ATSC 3.0 alerting works, and why LPTV is built for it.

The Castanet Pilot: Proving the Broadcaster Stays in Control

October 7, 2026

A live Las Vegas network carried 5G Broadcast inside ATSC 3.0, and the station never stopped running the platform. Why that matters for spectrum, distribution and revenue.

Two Petitions, One Precedent: What 5G Broadcast Would Do to an LPTV License

October 1, 2026

There are now two petitions at the FCC asking that LPTV stations be allowed to transmit a cellular standard instead of a broadcast one, and