ACA to Hill: ATSC 3.0 Rollout Could Hurt Emergency Alerts

The American Cable Association is telling Congress that the new next-gen broadcast standard could potentially hurt, not help, emergency alerts.

That came in a letter to the chair and ranking members of the House Communications Subcommittee—Marsha Blackburn (R-Tenn.) and Mike Doyle (D-Pa.), respectively—from American Cable Association president Matt Polka in advance of a May 17 hearing on emergency alerts.

One of the advantages broadcasters have been pointing to with the ATSC 3.0 interactive transmission standard is more targeted alerts and even being able to wake a sleeping TV to alert its owners of possible danger.

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