If you are old enough you probably remember a time when being able to view television was free. All you needed was to be near enough to an area transmitting television signals and have an antenna mounted on the outside of your house. In some areas, even the outside antenna wasn’t necessary and the old boxy television sets had antennas called “rabbit ears” perched on top of them. You could get all the network stations and you paid absolutely nothing. Air time was paid for by the advertisers. [Read More…]

Reading Your P&L: What Every Station Owner Should Track Monthly
Walk into a typical LPTV station and ask the owner how the business is doing. You will get an answer based on feel. Things are

