The FCC is looking at sustaining the reliability and continuity of electronic communications during times of crisis. The NAB was able to explain that broadcasters have already demonstrated both attributes for nearly 100 years.[Read More]
Advanced Emergency Alerting: The Case for Broadcast-Controlled Warning
October 14, 2026
Cellular networks fail in exactly the conditions that generate emergencies, and a one-to-many broadcast transmitter does not. Here is how ATSC 3.0 alerting works, and why LPTV is built for it.
