ATSC 3.0’s skeptics — and they are many — will argue that the new broadcast standard and its nationwide implementation are too complex, too fraught with unwranglable forces and facing too much consumer indifference and ignorance to ever become a viable revenue stream for broadcasters.
The Station Owner as CEO: Running LPTV Like a Business
April 28, 2026
By Lee Allen Miller, Executive Director When I talk with LPTV owners across the country, I hear the same story more often than I’d like.
