ATSC 3.0’s skeptics — and they are many — will argue that the new broadcast standard and its nationwide implementation are too complex, too fraught with unwranglable forces and facing too much consumer indifference and ignorance to ever become a viable revenue stream for broadcasters.
Election Night Proves It: Hyperlocal Is LPTV’s Franchise
November 3, 2026
On election night, nobody with a national budget covers the county commission race. An LPTV station twelve miles away can, and that capability is the most durable franchise in American television.
