I was asked recently why HDTV content (1080i, 720p) looks so good on 4KTV’s. Shouldn’t HDTV appear as soft on 4KTV’s as SDTV looks soft on HDTV’s? That is a good question and to start we have to go back in history (not too far) to begin to unravel this conundrum.
Leading Through the ATSC 3.0 Transition
June 24, 2026
By Lee Allen Miller, Executive Director The ATSC 3.0 transition is the most significant technical change our industry has seen in a generation, and for
