BIA evaluated three datacasting revenue scenarios: High, Middle and Low cases utilizing 7 Mbps, 5 Mbps, or 3 Mbps of ATSC 3.0 data capacity. BIA’s non-core datacasting revenue forecast estimates the Middle Case scenario will produce revenue rising to $10.7B annually by 2030 or 22 percent of total revenue when including advertising and subscriber fees.

AI for Station Social Media and Web Presence
By Lee Allen Miller, Executive Director Your station’s website, social media feeds, and email communications are the digital front door of your broadcast operation. For

