Two years ago, NAB launched its PILOT program, an initiative designed “to bring together leading-edge companies, organizations and educators to advance broadcast technology and broadcaster innovation.” Numerous companies including Accenture, Frankly, IBM, Google and Nielsen have joined the coalition that helps drive the research, creation, testing and implementation of new technologies and solutions. Last month NAB announced its third annual PILOT Challenge. The program recognizes creative ideas that leverage technological advances in the production, distribution and display of engaging content. It also provides support to the winners for development. The challenges are supported by a grant from the John S. and James L. Knight Foundation.

Last month NAB announced its third annual PILOT Challenge. The program recognizes creative ideas that leverage technological advances in the production, distribution and display of engaging content. It also provides support to the winners for development. The challenges are supported by a grant from the John S. and James L. Knight Foundation.

I had a chance to talk with the winner of the grand prize in last year’s challenge, UNC-TV, which won for its proposal to use the ATSC 3.0 standard to enable North Carolina’s public safety community to provide timelier response to emergencies by datacasting over broadcast signals.

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From TvTechnology.com