Public Media Group Looks For Opportunities In ATSC 3.0

A group of public television stations have created the Public Media Venture Group as a way to coordinate efforts in taking advantage of opportunities within ATSC 3.0.

The group will collaborate These collaborative efforts will focus on expanded educational services, emergency communications, increased program streams, local content and interactive television.

Public Media Company will work with Public Media Venture Group members to explore revenue-generating joint ventures and partnerships, which will fund new streams of content and drive new public service capabilities. These collaborative efforts will focus on expanded educational services, emergency communications, increased program streams, local content and interactive television. Public Media Company will also help Public Media Venture Group stations coordinate activities with other commercial and public companies engaged in Next Generation TV. Areas of potential collaboration with commercial groups include the establishment of single frequency network facilities and maintenance of ATSC 1.0 service.

“Stations participating in the Public Media Venture Group believe that Next Gen TV is just as exciting for public television stations as it is for commercial television. The new system offers public television stations the opportunity to create innovative and exciting new public services, to improve operations, save costs, generate new revenue, and invest more money in content and services that will better serve local communities,” said Marc Hand, CEO, Public Media Company and leader of the Public Media Venture Group.

Public Media Venture Group member stations cover urban and rural areas and include some state networks and stations connected to major educational institutions. The group will be supported by some of the foremost experts in broadcast engineering, organizational management and financial planning. The Public Media Venture Group will seek out partners and investors that can leverage the unique assets that public television will bring to Next Generation TV, such as its national footprint, community service focus, and its member-supported programming model.

Stations in the Public Media Ventures Group

• Alabama Public Television, Alabama
• Iowa Public Television, Iowa
• KCET, California
• KVIE, California
• Mississippi Public Broadcasting, Mississippi
• Nebraska Network, Nebraska
• Nine Network of Public Media, Missouri
• Rocky Mountain PBS, Colorado
• UNC-TV, North Carolina
• Utah Education Network, Utah
• Vegas PBS, Nevada
• WCTE, Tennessee
• WFYI, Indiana
• WGBH, Massachusetts
• WJCT, Florida
• WNET, New York
• WOSU, Ohio
• WTTW, Illinois

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