Netflix Is Bigger Than Cable TV Now

By LAURA HURLEY

When it comes to streaming services, Netflix is undeniably king, and even its closest competitors don’t even come close to matching its numbers. A few years ago, the idea of Netflix somehow overtaking cable companies as well as Hulu and Amazon might have sounded preposterous, but the streaming giant has continued to grow even despite price hikes. Now, the numbers for the first quarter of 2017 are in, and Netflix has officially become bigger than cable.

In the first quarter of 2017, Netflix counted 50.85 million subscribers, whereas cable can only claim 48.61 million subscribers. While cable obviously still has a huge number of subscribers, Leichtman Research Group reports that it took the combined subscriber bases of Comcast, Charter, Altice, Mediacom, Cable ONE, and other major private companies to hit 48 million. Netflix all on its own beats all of its cable competition combined and quite thoroughly trounces the runner up, which is Comcast with 22.5 million subscribers.

Netflix is notoriously stingy with sharing its numbers when it comes to ratings and viewership, so we’ve never been able to definitively compare how many people are watching Netflix series compared to how many people are sticking with cable series.

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